No one was building for this niche. HR consultants had no purpose-built tools—just a Frankenstein stack that broke with every new client. Each engagement meant another payroll platform, another calendar, another set of compliance rules to track manually. Shrlock entered at a tipping point: a wave of skilled professionals ready to work independently, but fighting their own infrastructure to do it.
Discovery & Architecture
Interviewed real HR consultants to map how they actually work—the tools they cobble together, the pain they've normalized. No competitor had built for this niche, so we mapped workflows from scratch, identified highest-friction moments, and architected the system around them. The big unlock: embedding real-time compliance data directly into the CRM, turning every task into a moment of leverage.
Product & Brand
Designed the product experience, built the brand identity, and established the positioning that would carry through investor decks and onboarding flows alike. The system was designed to scale from solo consultant to small firm without a redesign.
Shrlock gained traction fast—new features shipped, user adoption grew, and a funding round closed. What started as a blurry idea became a market-ready platform with momentum. The product worked because the thinking behind it was right, and that alignment carried through every layer of the business.
From concept to category. Zero to one for the fractional HR economy.
