When Implentio brought us in, they were sitting on a year’s worth of R&D and a clear ambition: to become the Vanta for 3PL and logistics. Their product was deep—designed to bring modern observability, automation, and compliance to an industry still stuck in spreadsheets—but the business hadn’t crossed the starting line. They needed more than a better app. They needed to finish V2, overhaul the onboarding experience, build a scalable design system, and bring the whole thing to market. Fast. This was the moment where potential met pressure: ship or stall. So we jumped in, side by side with the team, and helped turn a promising platform into a launch-ready business.
Market & Context
E-commerce is exploding, and with it comes a tidal wave of shipping volume—outsourced, distributed, and increasingly hard to track. 3PLs are moving faster than their systems could handle, and brands are paying the price. Every month, thousands of dollars slipped through the cracks due to misbilled invoices, unverified charges, or missed service level agreements. The logistics stack is bloated, brittle, and blind to the operational details that actually moved money. Implentio saw the opportunity to change that—with a modern layer of observability, automation, and control.
Product Limitations
The product worked—but only if you already knew how. Built by engineers, the early UX was utilitarian at best: functional, but far from intuitive. There was no onboarding, no admin interface, and no scaffolding to guide users through setup or daily use. Getting a customer live meant hand-holding them through a maze of undocumented features. Time to value dragged. Adoption stalled. The tech had promise—but the experience didn’t invite people in.
Technical Barriers
Under the hood, the product was held together with duct tape. The codebase was messy, brittle, and deeply inconsistent—small changes risked unexpected breakage. There was no design system, no component library, and no shared language between screens. Every interface was handcrafted, which made iteration slow and coherence impossible. The lack of product design infrastructure wasn’t just a bottleneck—it was the thing keeping Implentio from scaling.
Organizational Landscape
This wasn’t a case of misalignment or indecision. The founders were sharp, focused, and deeply embedded in the logistics world. They had built a backend that could go toe-to-toe with any modern ops platform. What they needed was an external force to match that technical sophistication with product clarity—to bring the front of house up to the same level as the engine room.
Discovery & Strategy
We kicked off with a comprehensive UX audit to map the friction points across Implentio’s core workflows. That meant interviewing internal stakeholders and power users, tracing flows from login to invoice reconciliation, and diagramming the entire user experience like an operations pipeline. We built journey maps, sketched UX architectures, and pressure-tested every assumption. Throughout, we worked in tight sync with product and engineering leadership, validating decisions with a trusted set of early customers. What emerged was a clear blueprint for a smarter, smoother, and more scalable product experience.
Concept Development
We started with a core belief: design for clarity, build for confidence. If users could see exactly what the system was doing—and why—it would build trust, reduce overhead, and make the product feel indispensable. So we reimagined the first-touch experience with onboarding that worked like a partner, not a process. Users could drag-and-drop invoices and rate cards, then watch Implentio’s AI-powered OCR handle the heavy lifting in seconds. We built a dynamic dashboard that surfaced insights the moment they mattered, and gave operators the tools to slice data their way. On the backend, we introduced an admin platform to manage rules, rate logic, and account setups without writing code. The result was a UX that didn’t just look better—it thought better.
Design Execution
We built a new, fully custom design system grounded in shadcn/ui—but extended and elevated for Implentio’s specific domain. The visual language balances precision with calm: crisp grid structure, intuitive hierarchy, and a clean white canvas punctuated by restrained use of brand violet for CTAs and highlights. We leaned into neutral grays and soft shadows to keep the interface feeling technical but never cold. Typography choices centered on clarity and contrast—bold where it needed authority, light where it needed flow. Every element is intentionally quiet until it needs to speak up.
In complex UIs, color is often overused—but here, it’s surgical. Errors are surfaced with controlled urgency, leveraging warm reds for cost leakage and amber tones for review states—never overwhelming, always actionable. The layout guides users from summary to action without cognitive overhead. Above all, this UI doesn’t try to impress—it works hard to be understood. It’s a tool, not a billboard. And that’s exactly what Implentio needed to earn trust in high-stakes operational contexts.
Build & Integration
Every screen, state, and system was delivered with precision. We worked directly in Figma, creating a living system of components, flows, and annotations that made the handoff to engineering nearly frictionless. No bloated documentation. No guesswork. The dev team was able to move fast and implement with confidence, thanks to a tightly constructed design system and crystal-clear logic baked into every layer. The result? A product that shipped fast, looked exactly as designed, and worked the way users expected—no translation required.
Collaboration & Workflow
The Implentio team was global—spread across time zones, moving fast. So we built a rhythm that respected both focus and flow: mostly async collaboration, punctuated by in-person deep work sessions twice a month. Every design, decision, and iteration lived cleanly inside Figma and Slack—no wasted motion, no back-and-forth confusion. The system worked because it had to. And in a fast-moving logistics platform, that kind of operational clarity wasn’t just a workflow preference—it was a design principle.
What used to take two months now takes two weeks. With the new onboarding flow, users don’t just get live faster—they understand the value instantly. The redesign didn’t just polish the surface; it unlocked momentum. Customers love it. Founders can’t sell fast enough. Implentio’s team is still racing to keep up with the demand, and the product finally feels like the category leader it was always meant to be.
Since launch, Implentio closed a new funding round and started turning heads across the logistics space. The platform isn’t just being adopted—it’s being talked about. Industry players are taking note, and what started as a behind-the-scenes tool is quickly becoming the backbone of smarter 3PL operations. The brand finally has gravity.
At Metamodern, we don’t just design clean UIs—we build clarity into complex systems. If your product is smart but your users can’t feel it, we’ll help you fix that.
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(2010-2025)